Anshul Bagga

Professional Experience

Percipere

October 2024 - Present

Led end-to-end SEO execution, improving average keyword ranking from 43.5 to 15.8, along with strong improvement in UK market rankings (37 to 19.6)
Generated 3–4 organic leads per month, 1 SQL per month through SEO-driven traffic and optimisation of service pages
Conducted keyword research, clustering, and intent mapping to align content with high-value search queries
Worked closely with content teams to optimise service pages and blogs, improving on-page elements such as meta tags, headings, and internal linking
Managed complete website operations (WordPress), including creation of new pages, bug fixes, integrations, and performance optimisation
Played a key role in website revamp and relaunch (Dec 2025), ensuring SEO continuity, redirects, and post-launch stability
Implemented Microsoft Clarity to analyse user behaviour (heatmaps and session recordings) and support UX improvements and generating more MQLs
Monitored performance using Google Search Console and GA4, tracking rankings, impressions, and traffic trends
Managed LinkedIn execution across multiple pages, ensuring consistent posting through a structured content calendar
Coordinated with cross-functional teams (content, developers, stakeholders) to ensure timely execution of digital initiatives
Worked on aligning content and SEO efforts with emerging AI-driven search trends (AEO/GEO concepts)

Hydro Dyne Industries

May 2023 - October 2024

Developed and executed digital marketing strategies, resulting in 30% increased brand awareness and 25% boost in lead generation
Achieved 25% open rate and 12% click-through rate in targeted email campaigns, surpassing industry benchmarks by 10%
Managed LinkedIn ads, driving 40% increase in engagement and 20% rise in qualified leads
Overhauled website for SEO, increasing organic traffic by 50% and organic lead generation by 15%
Utilized SEM/Google Adwords to increase website conversions by 35% and decrease cost per acquisition by 20%
Implemented content marketing, resulting in 20% increased website engagement and 10% growth in organic leads
Leveraged social media for 25% increase in referrals and conducted webinars, increasing attendance by 30% and qualified leads by 15%
Conducted market research to expand international distribution channels by 20%
Developed SOPs for marketing and customer service, improving processes and increasing customer retention by 15%
Collaborated with sales and product teams to align marketing efforts, contributing to 25% revenue increase

Software at Work

October 2022 - May 2023

Led Setlment's (OCR Software) business development, achieving 1cr revenue in 8 months, surpassing targets by 20%
Expanded client base by 30% and market penetration by 25% through cultivating relationships with 15 new clients
Managed social media ads, increasing engagement by 50% and lead generation by 20%
Executed email marketing with a 30% open rate and 15% click-through rate, outperforming industry standards
Collaborated on marketing strategies, elevating brand awareness by 40% within 6 months
Presented product demos to over 50 potential clients, achieving a 70% conversion rate
Provided exceptional customer support, maintaining a 90% satisfaction rate
Contributed to product development, integrating client feedback for a 25% enhancement in usability
Consistently surpassed quarterly sales targets by 30%, driving company revenue growth

Mastersoft ERP Solutions

January 2020 - October 2022

Achieved 2cr+ target in 2 financial years through tailored sales strategies for each region
Generated 80 lacs revenue from new markets through strategic operations
Increased lead generation and acquisition by 25% in Punjab and Gujarat
Conducted comprehensive market analysis, expanding into new markets and acquiring premium clients in Punjab, Gujarat, and Rajasthan
Planned and executed marketing campaigns, boosting brand recognition by 18%-20% in Rajasthan, Gujarat, and Punjab
Managed after-sales service for 50-80 clients, ensuring successful software implementation and obtaining 10+ customer testimonials
Conducted regular competitive analysis, generating 50 lacs+ revenue by understanding competitors' clientele and creating effective strategies